Difficult question, “What is SEO?”. As with basically all internet-related terms, concepts and ideas, that of “SEO” does not have an unique definition and it is a blurry concept in the majority of people’s mind.
Still, what is SEO? Given that there is no supreme, fully comprehensible definition for “SEO”, the only way to go is to have a look at several definitions and try to merge them in order to have the ideal point of view.
Wikipedia: “Search engine optimization (SEO) is a set of approaches aimed at enhancing the exposure of a site in search engine listings. The term also refers to an industry of experts that perform optimization projects on behalf of customer websites.”
Fakezilla: “The modifications that are made to the content and code of a website in order to increase its rankings in the outcomes pages of search engines and directories. These modifications may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the looking for of inbound links.”
The Web Search Workshop: “The term utilized to describe the marketing strategy of preparing a website to enhance its possibilities of being ranked in the top results of a search engine once a relevant search is undertaken. A variety of elements are important when optimizing a site, including the material and structure of the site’s copy and page design, the HTML meta-tags and the submission procedure.”
There are likewise two schools of SEO: white hat SEO and black hat SEO. 구글상위노출 White hat SEOs are those that play by the guideline (actually guidelines provided by search engines). Black hat SEOs are those that push the limitation of SEOs and use some questionable or prohibited methods (according to the standards).
Website NOVA: “acronym for search engine optimization. This is the process of making a site ‘search-engine-friendly. Search engine optimization is mostly utilized to increase rankings in SERPs, and reliable SEO can increase the potential of your website and bring in more traffic.”
Thousands more definitions are offered, nearly as many “SEO expert’s” you will find online (” The Guru Problem” is actually the title of another article to be released soon).
As you can see, no definition is like another, however they all tend to assemble to a certain typical understanding.
There are many techniques and tools utilized to achieve SEO goals, and they need to NOT be consisted of within a definition.
Considering that it is not correct to define an idea through its tools, here is a definition I have come up with after long considerations. The tip is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of enhancing and tuning a web site and getting online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.
When done properly, SEO activities should:
– make search engines crawl the website;
– make online search engine index the website;
– make sure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
– attain a high page rank;
– drive targeted traffic;
– achieve high conversion rates amongst the site’s visitors.
Since absolutely nothing is ultimate and conclusive on the planet of SEO, I ‘d like to get your feedback and comments: TeaWithEdge.com is a way to call me and speak out about your Marketing concerns.
There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually standards supplied by search engines). Black hat SEOs are those that press the limitation of SEOs and use some doubtful or restricted methods (according to the guidelines). These black hat SEO methods are likewise typically known as spam.”
Browse engine optimization is primarily utilized to increase rankings in SERPs, and reliable SEO can increase the potential of your site and bring in more traffic.”