Tough question, “What is SEO?”. As with practically all internet-related terms, concepts and ideas, that of “SEO” does not have a distinct meaning and it is a blurry concept in many people’s mind.
Still, what is SEO? Given that there is no supreme, totally comprehensible definition for “SEO”, the only way to go is to have a look at numerous definitions and attempt to merge them in order to have the ideal point of view.
Wikipedia: “Search engine optimization (SEO) is a set of methods focused on enhancing the presence of a site in search engine listings. The term also describes a market of specialists that carry out optimization tasks on behalf of customer sites.”
Fakezilla: “The changes that are made to the content and code of a website in order to increase its rankings in the outcomes pages of online search engine and directory sites. These changes may include rewriting body copy, modifying Title or Meta tags, removal of Frames or Flash material, and the looking for of incoming links.”
The Web Search Workshop: “The term utilized to explain the marketing technique of preparing a site to improve its possibilities of being ranked in the leading results of an online search engine once an appropriate search is carried out. A number of factors are very important when enhancing a site, consisting of the content and structure of the site’s copy and page design, the HTML meta-tags and the submission procedure.”
There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (actually standards supplied by search engines). Black hat SEOs are those that push the limitation of SEOs and use some doubtful or prohibited strategies (according to the guidelines).
Site NOVA: “acronym for seo. seo This is the procedure of making a website ‘search-engine-friendly. Seo is mainly used to increase rankings in SERPs, and reliable SEO can increase the potential of your site and bring in more traffic.”
Thousands more meanings are readily available, almost as many “SEO guru’s” you will find online (” The Guru Problem” is really the title of another article to be published quickly).
As you can see, no definition is like another, but they all tend to assemble to a particular typical understanding.
There are numerous techniques and tools used to achieve SEO goals, and they need to NOT be included within a meaning.
Because it is not fix to specify an idea through its tools, here is a meaning I have developed after long deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of enhancing and tuning a website and getting online awareness for it, in order to provide targeted visitors and ensure high conversion rates.
When done correctly, SEO activities need to:
– make search engines crawl the site;
– make search engines index the website;
– guarantee a high ranking among SERPs (Search Engine Results Pages) for provided keywords;
– achieve a high page rank;
– drive targeted traffic;
– achieve high conversion rates among the site’s visitors.
Because nothing is definitive and supreme in the world of SEO, I ‘d like to get your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (actually guidelines provided by search engines). Black hat SEOs are those that push the limitation of SEOs and use some doubtful or prohibited techniques (according to the standards). These black hat SEO methods are also frequently understood as spam.”
Search engine optimization is mainly used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.”