Tough question, “What is SEO?”. Similar to pretty much all internet-related terms, concepts and notions, that of “SEO” does not have an unique definition and it is a blurred idea in the majority of people’s mind.
Still, what is SEO? Given that there is no supreme, fully comprehensible meaning for “SEO”, the only way to go is to have a look at several meanings and try to combine them in order to have the best viewpoint.
Wikipedia: “Search engine optimization (SEO) is a set of methods aimed at enhancing the exposure of a site in online search engine listings. The term likewise refers to a market of consultants that carry out optimization projects on behalf of customer sites.”
Fakezilla: “The modifications that are made to the content and code of a website in order to increase its rankings in the results pages of online search engine and directories. These modifications might include rewording body copy, modifying Title or Meta tags, removal of Frames or Flash material, and the looking for of incoming links.”
The Web Search Workshop: “The term utilized to explain the marketing strategy of preparing a site to improve its possibilities of being ranked in the top outcomes of an online search engine when an appropriate search is undertaken. A number of factors are important when enhancing a website, consisting of the material and structure of the website’s copy and page design, the HTML meta-tags and the submission process.”
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines offered by search engines). Black hat SEOs are those that push the limitation of SEOs and use some questionable or restricted methods (according to the guidelines).
Site NOVA: “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Seo is mainly used to increase rankings in SERPs, and reliable SEO can increase the potential of your site and generate more traffic.”
구글상위노출 Thousands more definitions are offered, nearly as lots of “SEO master’s” you will find online (” The Guru Problem” is actually the title of another post to be published quickly).
As you can see, no definition is like another, but they all tend to converge to a specific common understanding.
There are various techniques and tools used to achieve SEO objectives, and they must NOT be included within a definition.
Considering that it is not remedy to define a concept through its tools, here is a meaning I have developed after long deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a website and gaining online awareness for it, in order to provide targeted visitors and make sure high conversion rates.
When done properly, SEO activities need to:
– make online search engine crawl the site;
– make search engines index the site;
– guarantee a high ranking amongst SERPs (Search Engine Results Pages) for offered keywords;
– accomplish a high page rank;
– drive targeted traffic;
– attain high conversion rates amongst the website’s visitors.
Considering that nothing is ultimate and definitive worldwide of SEO, I ‘d like to get your feedback and remarks: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.
There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (really standards provided by search engines). Black hat SEOs are those that press the limitation of SEOs and utilize some questionable or prohibited techniques (according to the standards). These black hat SEO strategies are also frequently understood as spam.”
Search engine optimization is primarily used to increase rankings in SERPs, and reliable SEO can increase the capacity of your site and bring in more traffic.”