How can you understand if your website is an excellent website, or what is an excellent website?
A great website is a website that works, if you have produced your site to offer some items, you can state that your website is a good website if it does offer products.
* But are you selling as many products as a good website sells, or you are only offering a couple of products from time to time?
* Are your sales pages great enouth to consider your site a good site?
* Do you have enough visitors to your website to consider it a good site?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors remain enough time to consider your website a great website?
* How can you know for sure if your site is a great website?
* What type of questions should you be making to yourself to know if your webite is a good website
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you looking for?
* What sort of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the website belongs to a business, then the websites wear ´ t come from a bachelor, there ´ s not just one individual that can say if you have an excellent website, so you will have to assemble the people that are extremely interested
You will find the techno-geeks, the sales people, the general public relations individuals, etc etc and everybody of them will have their own concept of what is a great site
Once again as the site comes from ALL the business, individuals on your company who care enough to evaluate the site, need to be asked to join the team and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who cares about the site will have their own concept of what they want out of a great site. A lot of them will simply be talking on behalf of their own departments, but you must require them to believe on behalf of the business.
Every department can have their own objetives, aspirations and objectives, every one has his own idea about what is an excellent website, however they require to think as a company, and the conclusion needs to please the majority of them, and if you can, your should produce a good webpage for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors, curious, purchasers, people that got here by mistake, people that invest a brief time at the website, individuals that spend a long period of time at the website, and so on.
What sort of visitors do you desire, the ones that show regularly, the ones that check out the most pages, buys more things, buys more frequently or invest the most money?
Which are the most crucial visitors for your company, to believe that you have a great website?
As soon as you get them you can be pleased that your site is an excellent site.
구글상위노출 WHICH IS YOUR PRIORITY?
As soon as you understand what everyone wants, you will need to focus on everyone ´ s objectives.
Will you pursue increasing check outs, selling more products per see, supply more information about the company and it ´ s items, improving consumer fulfillment.
After a discussion that will depend upon how many people is providing their own viewpoint about what cares most, you ´ ll wind up with your own list of concerns, and the ones that will not be satisfied with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make certain that the numbers that you are getting are telling you that your website is a good website, It depends …
* If your primary concern is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can also use some javacript and or cookies.
* If your primary objective is revenue then the sales will have the leading voice.
* If you are pursuing consumer fulfillment then you need to agree with the other members of your company how will you collect complete satisfaction information and how will you weigh it.
All the info that you gather need to help you take business choices. It ´ s not a matter of getting as much info as you can, due to the fact that excessive info can be as bad as insufficient info.
Ensure that you continue determining your success, make it part of a continuous improvement procedure, due to the fact that the web modifications month after month.
You ´ ll truly be able to inform if your website is a great site.
Written by Dr. Roberto A. Bonomi