A Great Website Is a Web Site That Works!

How can you know if your web site is an excellent website, or what is a good website?

A good website is a website that works, if you have developed your website to offer some products, you can state that your website is a great site if it does offer products.

* But are you selling as many products as a great website offers, or you are just offering a few products once in a while?
* Are your sales pages excellent enouth to consider your site a good website?
* Do you have enough visitors to your website to consider it a good website?
* Do you have adequate return traffic or all your visitors are very first time visitors?
* Do your visitors remain sufficient time to consider your website an excellent site?
* How can you know for sure if your website is an excellent site?
If your webite is a great website, * What kind of questions need to you be making to yourself to know


* Who cares?
* What are you trying to find?
* What kind of visitors do you have?
* Which is your top priority?
* How should you mesure your success?


If the website belongs to a company, then the web pages don ´ t come from a single person, there ´ s not just one person that can state if you have a great website, so you will have to round up the people that are extremely interested

You will find the techno-geeks, the sales individuals, the public relations people, etc etc and everybody of them will have their own idea of what is an excellent site

As soon as again as the website belongs to ALL the company, the individuals on your business who care enough to judge the website, must be asked to sign up with the team and take some responsability about the design of the website


Every one of the people who cares about the website will have their own idea of what they desire out of a good website. Many of them will simply be talking on behalf of their own departments, however you should require them to believe on behalf of the company.

Every department can have their own objetives, aspirations and objectives, each has his own idea about what is an excellent site, however they need to believe as a company, and the conclusion needs to satisfy the majority of them, and if you can, your need to produce a great web page for all of them.


Every website has very first time visitors, returning visitors, curious, buyers, people that showed up by error, individuals that invest a brief time at the website, individuals that invest a very long time at the site, etc.

What type of visitors do you want, the ones that show regularly, the ones that read the most pages, purchases more things, purchases more often or spend the most cash?

Which are the most crucial visitors for your business, to believe that you have a great site?

When you get them you can be satisfied that your website is a good website.


As soon as you know what everyone wants, you will need to focus on everyone ´ s objectives.

Will you go after increasing sees, offering more products per visit, supply more information about the company and it ´ s items, improving client satisfaction.

After a discussion that will depend upon the number of individuals is offering their own viewpoint about what cares most, you ´ ll wind up with your own list of priorities, and the ones that will not be pleased with their request, at leas will know why.


How can you make sure that the numbers that you are getting are telling you that your website is a great website, It depends …

* If your primary concern is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, but you can likewise use some javacript and or cookies.
* If your primary goal is income then the sales will have the prominent voice.
If you are going after consumer fulfillment then you need to concur with the other members of your company how will you collect complete satisfaction data and how will you weigh it, *.

All the information that you collect need to assist you take company decisions. It ´ s not a matter of getting as much details as you can, since too much info can be as bad as not enough information.

Make certain that you keep on measuring your success, make it part of a continuous improvement process, because the web modifications month after month.

You ´ ll actually be able to tell if your site is a good website.

Written by Dr. Roberto A. Bonomi