How can you know if your website is an excellent site, or what is a good site?
An excellent site is a website that works, if you have created your site to sell some products, you can say that your site is a good website if it does sell items.
* But are you offering as lots of items as a great website sells, or you are only offering a couple of items once in a while?
* Are your sales pages great enouth to consider your website a great website?
* Do you have enough visitors to your website to consider it an excellent site?
* Do you have adequate return traffic or all your visitors are very first time visitors?
* Do your visitors stay adequate time to consider your website a good website?
* How can you know for sure if your site is an excellent website?
If your webite is a good site, * What kind of concerns ought to you be making to yourself to understand
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What kind of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the site comes from a company, then the web pages wear ´ t come from a single person, there ´ s not just one individual that can say if you have a great website, so you will have to round up individuals that are vitally interested
You will discover the techno-geeks, the sales people, the general public relations individuals, and so on etc and everybody of them will have their own idea of what is an excellent website
Once again as the website comes from ALL the business, the people on your business who care enough to evaluate the website, must be asked to sign up with the team and take some responsability about the style of the website
WHAT ARE YOU LOOKING FOR?
Every one of the people who appreciates the website will have their own idea of what they desire out of a great website. A lot of them will simply be talking on behalf of their own departments, however you must require them to think on behalf of the company.
Every department can have their own objetives, aspirations and goals, every one has his own concept about what is a good site, but they need to think as a company, and the conclusion should satisfy most of them, and if you can, your should produce a good website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, purchasers, people that arrived by mistake, individuals that invest a short time at the site, people that invest a long period of time at the website, etc.
What kind of visitors do you want, the ones that reveal regularly, the ones that read the most pages, purchases more things, buys more often or spend the most cash?
Which are the most crucial visitors for your business, to believe that you have a great website?
Once you get them you can be satisfied that your website is a great site.
WHICH IS YOUR PRIORITY?
트래픽 작업 When you understand what everyone wants, you will have to prioritize everyone ´ s goals.
Will you go after increasing gos to, offering more items per check out, supply more details about the company and it ´ s products, improving consumer satisfaction.
After a discussion that will depend on how many people is giving their own viewpoint about what cares most, you ´ ll end up with your own list of priorities, and the ones that will not be pleased with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your site is an excellent site, It depends …
* If your main priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can likewise use some javacript and or cookies.
If your primary goal is profits then the sales will have the leading voice, *.
If you are going after consumer complete satisfaction then you need to agree with the other members of your company how will you gather fulfillment data and how will you weigh it, *.
All the information that you gather must assist you take company choices. It ´ s not a matter of getting as much details as you can, because too much information can be as bad as not enough details.
Ensure that you keep on measuring your success, make it part of a constant improvement process, since the web modifications month after month.
You ´ ll really be able to inform if your website is a good site.
Written by Dr. Roberto A. Bonomi